When we talk about knowing our client’s business landscape, it’s based on some very deep and wide experience across a range of categories, some of which are listed below:

	Pharmaceutical			Food/Beverage
		Pfizer Pharmaceutical			General Mills
		Bristol Meyer Squibb			Guiness Imports
		Amarin Pharmaceutical			Hormel Foods
	Automotive/Transportation			Financial Services
		American Honda Motor Co.			US Department of the Treasury
		Ford Motor Company			Comptroller of the Currency
		General Motors Corporation			Citi Bank
		Nissan Motors America			US Bank
		Qantas Airways			American Express
	Start-up/VC Funded			Tech/Telecom
		Growth Consortium			AT&T
		livHOME			IBM
		Tax Street			Novell
					Sharp Electronics
	Non-Profits
		American Red Cross
		Northeast Sustainable Energy Assn
		YMCA

Case Study #1
The client: A leading sales division of one of the Big Three Automakers.
The challenge: How to use the launch of a new model to lower the median age of the Division’s current owners.
The solution: Create ways to get the desired target buyer into the vehicle before they were exposed to the brand:
		Internet, and events to drive traffic to launch sites
		A “blind” static test drive in a covered vehicle
		A prospect got a prospect program to broaden targeted reach
Results: Median age lowered by 2.5 years for this model Vs Division median in 2 years

Case Study #2
The client: A senior care provider; a Bank of America funded start up
The challenge: Launch an entirely new brand and sales organization, in a very crowded category.
The solution: Develop a turnkey sales operation:
		Created and produce all sales systems and materials
		Recruiting and hiring a professional sales team
		Developed a tracking, measurement, and compensation system
		Created and produced a complete package of sales collateral
Results: The organization has grown to 4 offices, and has emerged as fully self-funded, profitable company in the category.

Case Study #3
The client: A major credit card merchant processing company.
The challenge: To improve merchant service while, simultaneously, reducing cost.
The solution: Created a web-based reporting system that provided daily statement information:
		Daily information instead of monthly statements
		Statement information retained for merchants
		Elimination of statement mailing
Results: Profitability increased by over $2 million annually, while merchant retention increased by 50%.