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When we talk about knowing our client’s business landscape, it’s based on some very deep and wide experience across a range of categories, some of which are listed below:

  Pharmaceutical   Food/Beverage
  Pfizer Pharmaceutical   General Mills
  Bristol Meyer Squibb   Guiness Imports
  Amarin Pharmaceutical   Hormel Foods
           
  Automotive/Transportation   Financial Services
  American Honda Motor Co.   US Department of the Treasury
  Ford Motor Company   Comptroller of the Currency
  General Motors Corporation   Citi Bank
  Nissan Motors America   US Bank
  Qantas Airways   American Express
           
  Start-up/VC Funded   Tech/Telecom
  Growth Consortium   AT&T
  livHOME   IBM
  Tax Street   Novell
        Sharp Electronics
  Non-Profits      
  American Red Cross      
  Northeast Sustainable Energy Assn      
 

YMCA

     

Case Study #1 
The client: A leading sales division of one of the Big Three Automakers.
The challenge: How to use the launch of a new model to lower the median age of the Division’s current owners.
The solution: Create ways to get the desired target buyer into the vehicle before they were exposed to the brand:
  Internet, and events to drive traffic to launch sites
  A “blind” static test drive in a covered vehicle
  A prospect got a prospect program to broaden targeted reach
Results: Median age lowered by 2.5 years for this model Vs Division median in 2 years
 
Case Study #2 
The client: A senior care provider; a Bank of America funded start up
The challenge: Launch an entirely new brand and sales organization, in a very crowded category.
The solution: Develop a turnkey sales operation:
  Created and produce all sales systems and materials
  Recruiting and hiring a professional sales team
  Developed a tracking, measurement, and compensation system
  Created and produced a complete package of sales collateral
Results: The organization has grown to 4 offices, and has emerged as fully self-funded, profitable company in the category.
 
Case Study #3
The client: A major credit card merchant processing company.
The challenge: To improve merchant service while, simultaneously, reducing cost.
The solution: Created a web-based reporting system that provided daily statement information:
  Daily information instead of monthly statements
  Statement information retained for merchants
  Elimination of statement mailing
     
Results: Profitability increased by over $2 million annually, while merchant retention increased by 50%.
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